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Kakao Corp is the company behind Kakao Talk (its platform and flagship app), and was founded in 2010 by Kim Bum-soo, the former CEO of NHN Corporation (founder of Hangame, which merged with to create NHN). is based in Seoul, South Korea, and Jae-Beom (JB) Lee and Sirgoo Lee are the current Co-CEOs. generated revenue of approximately 0M (USD) through gaming, digital content, mobile commerce and its marketing channels for brands and celebrities.According to a December 2013 App Annie report, Kakao is also the world’s third top publisher by monthly revenue in Google Play. is the #1 publisher for i OS and Google Play in South Korea, and Kakao Talk is the #1 app for i OS and Google Play revenue in South Korea.Kakao also expanded their social networking system by introducing Kakao Story, a mobile photo sharing application.Kakao Style, a fashion trend and retail application, was introduced along with Choco, Kakao's cyber money.
has provided users a large range of services including games and retail commerce. has released more than 10 services in less than three years of entering the mobile market.This is a feature which acts as a source of advertisement and marketing for companies and celebrities, since Kakao Talk does not have banner ads.Kakao Talk also features emoticons that web cartoonists draw, may be purchased in the "Item Store". introduced their gaming system, Playing Game, in which gaming items may be purchased.To maintain simplicity of all provided services, Kakao applications can be purchased and logged in with links to Kakao Talk.
In 2012, Kakao Talk's million revenue is broken down to 67.5% (.1M) gaming, 26.2% (.1M) advertising, and 6.3% (.8M) emoticon sales.A shop’s usability stands or falls by its guidance and support options.